You know you need compelling copy.
But when you sit down to write you find yourself staring at a blank screen, just willing the words to come.
You don't just need to learn how to write great copy.
You need someone who will help you actually create it, so that it's done once and for all.
Get On The Waitlist
Sign up to be notified when Content Camp opens.
Without great copy and content that draws your audience in and keeps them interested you will never be able to sell them anything.
You already know that copy is the single most important part of your online presence.
So it's time for a reality check.
...put off creating content because you don't know what to write?
...feel like it takes forever to write (and you just don't have time)?
...feel that the content you do create is... boring?
...need help writing copy and creating content so that it's done?
...know you need great copy, but have no idea where to start?
...second guess yourself every time you write something?
Then this is the solution you've been waiting for.
Introducing Content Camp
The complete solution for personalized, one-on-one help writing copy - and creating content - that connects and converts.
No matter what business you’re in.
To write compelling copy that connects with your target audience - your lovers - you need a map.
But more importantly, you need a personal guide who will take your hand and actually help you get it done.
You never get a second chance to make a first impression.
Fact: At some point during the decision-making process your potential clients are going to check out your website.
And whether you like it or not, your website is out there representing you 24/7.
Yep, even while you're sleeping. Twenty. Four. Seven.
So ask yourself, "Are you 100% on board with what your website is saying about you online?"
When someone comes to your site, it only takes a split second of hesitation for them to bounce.
Without great copy and remarkable content, you’re losing clients every single day.
And that’s costing your business a lot of money.
Think about it like this - if you were able to convert just two more clients each month with the right content on your site, how much would that add to your bottom line?
Well, if your average sale is $1,000 that would add an additional $24,000 in annual revenue.
But if the content on your site is boring - if your copy isn’t converting visitors into clients - then you’re losing at least $24,000 each year.
The hard truth, however, is that you're liking losing much more than that.
Without a coach to edit your content and provide you with real time feedback your copy will never improve.
One-on-One Help Creating Content for Your Site
Your Camp experience will be custom tailored to meet your specific content goals. You'll work one-on-one with your Camp Counselor, as well as in small groups in the Campground (our private Slack channel).
When you sign up for Content Camp you'll get real time, consistent feedback on your writing, as well as help creating the content and finding the stories that connect with your audience.
Together we'll create the content for every single page on your site - from the Home page to the About page, your Blog, the Contact page, Landing pages, and more.
If your content is boring... if your copy isn't connecting with your audience... then this is your chance to get help, and get it done once and for all.
Because every day you put it off, you're continuing to lose money.
Let's do this!
So What's Included in Content Camp?
A Personal Coach
You'll work one-on-one with Jen Basford (your personal Camp Counselor) for 3 months to create content, write copy, and bring your stories to life.
You'll get access to the Campground - a private Slack channel for Campers to hang out, share information and ideas, and get announcements from Camp Staffers.
You'll have direct access to Jen every day via Facebook Messenger for whenever you need help or have specific questions.
You'll have regular meetings with your Camp Counselor to review your content and make sure you're on track to reach your goals.
Once you register for Camp you will be given a personalized questionnaire to complete. During this time your Camp Counselor will perform an audit of your website, social media, and other content in order to begin customizing your experience.
Once all Pre-Camp activities have been completed you will meet with your Camp Counselor one-on-one to develop your detailed schedule and plan of action.
And now it's time to relax... you're in expert hands!
Meet Your Camp Counselor
Hi, I'm Jen Basford.
I've been writing and editing copy that converts since I was 15 years old when I sent an argumentative thesis to my high school principal that convinced him to let me skip class whenever I was bored (true story).
I started my first business in 2005 after five years of working for
the man Accenture. Since then I've launched more than five other businesses with my partner, Nancy, that have generated well over two million dollars in revenue.
During that time I've designed, written, and edited over 1,200 online articles, blog posts, and web pages, along with countless email marketing funnels. I also served as the Editor-in-Chief for a creative fashion, culture, and lifestyle publication, producing 12 separate print editions.
[Now for the awkward third-person press bio]
Jen received formal training from the University of Oklahoma in creative (descriptive), persuasive, and narrative writing and editing. She also holds a dual-emphasis MBA with a specialty in business.
Jen's writing has been published in over 15 separate print publications, as well as on more than 25 different online sites. An expert in the areas of branding and marketing, she uses strategic storytelling to create connections with her audience and develop authentic, long-term relationships.
The complete solution for personalized, one-on-one help writing copy - and creating content - that connects and converts no matter what business you're in.
Content Camp runs for 3 months.
And is limited to 25 Campers
The next session of Camp opens FALL 2019
- Personal Coaching: Work one-on-one with your Camp Counselor for 3 full months to create content, write copy, and bring your stories to life.
- The Campground: You'll get access to the Campground - a private Slack channel for Campers to hang out, work in small groups, and get announcements from Camp Staffers.
- Individual Help: You'll have direct access to Jen every day via Facebook Messenger for whenever you need help or have specific questions.
- Accountability: You'll have regular meetings with your Camp Counselor to review your content and make sure you're on track to reach your goals.
- Pre-Camp Review: Once you register, you'll be given a personalized questionnaire to complete. During this time your Camp Counselor will audit your current content in order to begin customizing your Camp experience.
- Orientation: Once all Pre-Camp activities have been completed you will meet with your Camp Counselor one-on-one to develop your detailed schedule and plan of action.