The Ultimate Guide to Creating a Brand That Launches Your Business


Part 4

Creating A Brand Style Guide

A brand style guide is an outline of established guidelines on how all areas of your brand identity should be handled.

It includes everything from your visual assets, such as your logo, fonts and colors, to the tone of voice, purpose and values.

This is essential because it serves as a guide when working with web designers, employees, and for all of your marketing to ensure that the correct message is being communicated.

It will also help keep you consistent. This can be as simple as a one page document, or as in depth as a full brand guide.

Here are some items you may want to include:

  • Your logo and logo colors
  • Your brand fonts
  • Your brand colors
  • Your imagery
  • Your Purpose, values - your Brand Story Brief
  • Your writing style
  • Your Voice

Brand Style Guide

Action Item: Create a Brand Style Guide You can use the template included in the Branding Field Guide to create one, or Frontify is a tool for creating a Style Guide that you can use.
Short on time?

Download the Branding Field Guide

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